COO-level operating leadership, before a full-time COO makes sense.
A fractional COO steps into the operating side of the company on a part-time, ongoing basis. Martin works with the founder and leadership team to bring order, clarity, and structure to daily operations, run the operating cadence, and keep the business's most important work moving.
A leadership need that has outgrown founder bandwidth.
A fractional operator is most useful when the business has already found customers and is growing—but its operating system has not kept pace. More effort from the founder is no longer the best answer.
- A founder still carries too many operating decisions and escalations.
- The business has traction and an owner ready to build or strengthen team leadership.
- Leadership meetings and priorities need stronger ownership and follow-through.
- The company needs senior operational leadership but is not ready to recruit a full-time COO.
What Martin helps own
The specific remit is agreed with the founder and leadership team. Common areas of ownership include:
- Operating cadence: leadership meetings, scorecard review, priority follow-up, and issue resolution.
- Execution: clear owners, milestones, decision rights, and escalation paths for important work.
- Leadership accountability: expectations, manager routines, and consistent follow-through.
- Operational improvement: the workflows and handoffs that matter most to delivery and growth.
- Team capability: equip leaders and team members with practical tools, clear guidance, and the decision-making authority to take ownership and deliver consistent results.
A working leader—not an outside recommendation deck.
The work is embedded in the company's real operating rhythm. Martin partners directly with the founder and leadership team, helps lead execution, and adjusts the level of involvement as capability and business needs change. This is not hourly task coverage or a one-time audit disguised as leadership.
Structural clarity gives the leadership team room to execute.
People need clear expectations, practical tools, and the knowledge and authority to act. Ongoing guidance helps leaders support their teams, resolve problems, and deliver consistent results without unnecessary escalation.
The right operating role depends on what the business needs.
Your company should grow without requiring more of you every month.
Let's identify what's creating operational drag and whether embedded leadership is the right next step.