The engagement

What should happen in the first 90 days with a fractional COO?

A grounded first-90-days framework for a fractional COO: understand actual operating friction, align leaders, install a few useful routines, and begin running them together.

All insights

The first 90 days with a fractional COO should produce a clearer way to operate—not a large set of recommendations the team has to implement alone. The exact work depends on the company, but a useful sequence moves from understanding the current reality to shared ownership and consistent execution.

Weeks 1–3: understand how work actually moves

Begin with founder and leadership conversations. Review the company priorities, existing meeting rhythm, scorecards, roles, key handoffs, and work that is stuck. Pay attention to the points where decisions return to the founder or fall between functions.

The outcome is an operating baseline: where the founder is carrying the system, where managers have room to decide, and which few constraints are limiting execution now. This is not an audit of every process.

Weeks 3–6: make ownership and priorities explicit

The founder and leadership team agree on the most important operating changes. Clarify who owns the decisions and results, which priorities take precedence, what information leaders need to review, and how issues will be resolved.

  • A short list of near-term priorities, each with an accountable owner.
  • A clear leadership cadence with a purpose for each review.
  • Decision boundaries and escalation expectations for managers.
  • A practical scorecard focused on measures the team can act on.

Weeks 6–12: install, run, and adjust

The fractional COO participates in the agreed operating cadence, follows commitments, and helps leaders work through issues. New routines will surface friction. Adjust the format and measures based on what helps the team make decisions and move work—not to preserve a template.

What a strong start should leave behind

At the end of the first 90 days, leaders should share a clearer view of what matters and who owns it. Issues should have a path to resolution. The founder should see fewer avoidable escalations, and the company should have a practical next plan for developing managers and reducing dependency.

That is the beginning of an operating system, not a claim that the business is finished changing. The retainer continues only where ongoing operating leadership still creates value.

Written for founders evaluating operating leadership. Content is educational and should be applied to the company’s specific context.

Jeff Martin · About the operator

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